Support from 50 Degrees North

Nærøyfjorden Photo: Meric Dagli

50 Degrees North has announced the launch of its new Impact Fund, which invests 10 percent of its annual profits in environmental and social projects. Nærøyfjorden The World Heritage Park has received funding from this fund.

Headquartered in Norway and with offices in Australia and North America, this initiative reflects the company's commitment to regenerative tourism, combining a global perspective with local impact, and actively contributing to the restoration and revitalization of the destinations it touches.

The Impact Fund aims to support projects that are in line with 50 Degrees North's environmental and social goals, and promote positive change in the Nordic region and beyond.

"Regenerative tourism goes beyond sustainability," said Jerrine Mullen, sustainability manager at 50 Degrees North. "It's about actively restoring and revitalizing the places we visit, with the hope of leaving them better than before. By focusing on environmental restoration, cultural preservation, and community well-being, we aim to have a lasting, positive impact."

The first Impact Fund recipients

Nærøyfjorden World Heritage Park

Located in the iconic western fjords of Norway, this UNESCO-listed area focuses on nature- and culture-based community development. As one of 50 Degrees North’s key destinations, the Nærøyfjord region holds special significance. The company’s funding supports initiatives that balance tourism with environmental stewardship, ensuring that the region’s heritage is preserved for future generations. 50 Degrees North works directly with the park to identify and support projects that protect the environment while enriching the visitor experience.

Let the bumblebee buzz

Since 2023, 50 Degrees North has supported La Humla Suse, an organization dedicated to promoting biodiversity by protecting pollinators, especially bumblebees.

SeaForester

By supporting SeaForester's new project in Norway, 50 Degrees North contributes to the restoration of marine ecosystems and the communities that depend on them.

Local partnerships in Øyer

In addition to its core partners, 50 Degrees North supports several local organizations near its headquarters in Øyer, Norway. These groups focus on promoting community engagement through youth sports, music, and cultural activities, reinforcing the company’s commitment to nurturing local communities.

All of these partnerships are part of a broader commitment to sustainability, which includes employee-led voluntary initiatives, carbon offsetting and an ambitious climate action plan designed to drive emissions reductions across the company. At a time when the tourism industry must adapt to a changing world, 50 Degrees North's Impact Fund serves as a reminder that tourism can be a force for renewal, supporting biodiversity, strengthening local communities and promoting cultural heritage.