Development Conference 2022

The Nærøyfjord area's UNESCO World Heritage status as a competitive advantage towards 2030

Fretheim hotel, Flåm

The registration deadline is 18 November

The goal of the conference is to create a constructive, forward-looking process for utilizing the Nærøyfjord area's world heritage status as a competitive advantage , and to show the potential of the status as a driving positive factor in future visitor, industry and community development.

• How can the world heritage area and this region stand out as a destination and take an even clearer position in future tourism as a Lighthouse and Green Destination with real content?  

• What can be done to strengthen cooperation and interaction that can lead to better visitor distribution in time and space, even greater profitability, even better environmental sustainability and even better experiences for the guests?

• Kan Aurlandsfjorden/ Nærøyfjorden bli det fremste reisemålet for cruisegjester med redusert mottak av cruisebåtar?

Nokre sentrale diskusjonstema vil vere grøn mobilitet, «riktige» målgrupper, marknader og reise-straumar, infrastruktur og tilrettelegging av fellesgoda, framtida for cruiseturismen i Nærøyfjorden, Sognefjorden og Vestlandet, og verdsarvstatusen som konkurransefortrinn: korleis vidareutvikle verdsarvkvalitet og innovasjon i produkta, opplevingane og lokalsamfunna?

Program

Briefly about the presenters and the moderator:

Nærøyfjorden Verdsarvpark, styreleiar David Underdal

Verdsarvstatusen – forsaking eller fortrinn?

David er varaordførar i Aurland kommune og styreleiar i Nærøyfjorden verdsarvpark.

Vestland county municipality, county deputy mayor Natalia Golis

Tourism in Western Norway towards 2030 – am I on the right track?

Natalia is county deputy mayor in Vestland county and a representative in Kvam district council, and has been a board member of Hardanger Næringshage.

The Fjord Tours Group, Kristian Jørgensen

Green mobility and new travel patterns

Kristian is CEO of Fjord Tours Group AS, chairman of Best Arctic Group AS and former director of tourism in Fjord Norge AS.

ARU/Norway's Best, Vidar Hauståker

What is needed for further value creation in tourism?

Vidar is the business manager for Flåm in Norway's Best, previously finance manager in the group and Senior Manager at PwC.

Northern Xplorer, Rolf Sandvik

What is the idea behind the Northern Xplorer?

Rolf is CEO of Northern Xplorer AS and Global Maritime Services Ltd. He is also director of The Fjords DA and vice-president for destination development in SIVA SF. Before his position at SIVA, Rolf was captain for many years for the cruise lines Norwegian Cruise Line and Crystal Cruises.

Cruise Norway, Jon Olav Stedje

Cruiseutviklinga på Vestlandet etter 2026
Driftsleiar, Aurland Hamnevesen KF, Flåm Cruise Port. Ambassadør, Environmental Port Index. Member of the sustainable committee, Cruise Europe.

Voss here,
Hans-Erik Ringkjøb

UNESCO World Heritage Site towards 2035
Hans-Erik is mayor of Voss Herad and a member of the World Heritage Council. He has been involved in the work with the UNESCO World Heritage West Norwegian Fjord Landscape since its inception, and is active in regional and national political positions and tourism projects such as the Common Good Project.

Hilde Charlotte Solheim

Framework conditions and the value of the world heritage status

Hilde Charlotte is a consultant, author and journalist. She was previously director of tourism and culture at the Norwegian Norwegian Norwegian Government Organization Virke and director of communications and business policy at NHO Reiseliv, and has been chairman of the board of BRIM Explorer, Visit Hardangerfjord, Destinasjon Røros, Visit Geilo, Norrøna Hvitserk and a board member of businesses within the cultural food and nature sector .

Ståle Brandshaug, Moderator

Ståle is a partner and advisor in 2469 Reiselivsutvikling AS and former director of tourism in Visit Sognefjord AS and Region Stavanger BA, in addition to central participation in, among other things, Visit Norway's strategic council, NCE Tourism Fjord Norway, ARENA Innovative Fjord tourism, Research center for sustainable tourism, Stavanger Cruise Destination and several tourism projects in western Norway.

Organizers